'Quality In Carbon Auditing.'
'Quality In Carbon Auditing.'
Re-carbon verifies and validates greenhouse gas emission reports and has significant expertise in the renewable, non-renewable energy and energy efficiency fields and cement, metal, waste management and agriculture sectors. Although they are the best in the field, their website requires a substantial overhaul. The current design is very basic and lacks a unique brand identity.
Re-carbon verifies and validates greenhouse gas emission reports and has significant expertise in the renewable, non-renewable energy and energy efficiency fields and cement, metal, waste management and agriculture sectors. Although they are the best in the field, their website requires a substantial overhaul. The current design is very basic and lacks a unique brand identity.
'Quality In Carbon Auditing.'
Re-carbon verifies and validates greenhouse gas emission reports and has significant expertise in the renewable, non-renewable energy and energy efficiency fields and cement, metal, waste management and agriculture sectors. Although they are the best in the field, their website requires a substantial overhaul. The current design is very basic and lacks a unique brand identity.
The Challenge
The Challenge
The Challenge
Even though the current website is functional, it is cluttered, loads slowly and does not have all the information in an easily accessible way and most of the information is vague. Consequently this leads to low conversion rates. This makes it difficult to distinguish Re-carbon's uniqueness and true identity.
Even though the current website is functional, it is cluttered, loads slowly and does not have all the information in an easily accessible way and most of the information is vague. Consequently this leads to low conversion rates. This makes it difficult to distinguish Re-carbon's uniqueness and true identity.
Re-carbon's current website and branding do not reflect the company's true identity. Even though the current website is functional it is cluttered, loads slowly and does not have all the information in an easily accessible way and most of the information is vague. Consequently this leads to low conversion rates. Using. the current brand colors and with a few tweaks my aim is to make it easier to navigate and give it a visual language that reflects the company's true identity.
Re-carbon's current website and branding do not reflect the company's true identity. Even though the current website is functional it is cluttered, loads slowly and does not have all the information in an easily accessible way and most of the information is vague. Consequently this leads to low conversion rates. Using. the current brand colors and with a few tweaks my aim is to make it easier to navigate and give it a visual language that reflects the company's true identity.
The Solution
The Solution
The Solution
Re-carbon is a very unique and industry leading company. It became clear quite early on that the company has to have a product that illustrates their vision and identity. Using. the current brand colors and with a few tweaks my aim is to make it easier to navigate and give it a visual language that reflects the company's true identity.
Re-carbon is a very unique and industry leading company. It became clear quite early on that the company has to have a product that illustrates their vision and identity. Using. the current brand colors and with a few tweaks my aim is to make it easier to navigate and give it a visual language that reflects the company's true identity.
Role
Product Designer
Scope
1 Month
Scope
1 month
Role
Role
Product Designer
Scope
1 Month
Wireframes& Ideation
Wireframes and Ideation
The first thing I had to focus on was streamlining and optimising the user flow and the layout of the pages, Re-carbon offers a range of services, my aim was to create a website that guided users to the services that they required and the most important or popular services. To do that I had to figure out what to combine, what to emphasise and how to make it easier for the user to complete the tasks.
The first thing I had to focus on was streamlining and optimising the user flow and the layout of the pages, Re-carbon offers a range of services, my aim was to create a website that guided users to the services that they required and the most important or popular services. To do that I had to figure out what to combine, what to emphasise and how to make it easier for the user to complete the tasks.
The first thing I had to focus on was streamlining and optimising the user flow and the layout of the pages, Re-carbon offers a range of services,my aim was to create a website that guided users to the services that they required and the most important or popular services. To do that I had to figure out what to combine, what to empasoze and how to make it easier for the user to complete the tasks.
Wireframes and Ideation
Final Design
Final Design
The website for Re-carbon is primarily to facilitate what they do and who they are, I created a design that aimed to make it easy for users to get the information they needed in the least amount of steps as possible and not be inundated by a lot of information and at the same time make the brand identity and uniqueness stand out
The website for Re-carbon is primarily to facilitate what they do and who they are, I created a design that aimed to make it easy for users to get the information they needed in the least amount of steps as possible and not be inundated by a lot of information and at the same time make the brand identity and uniqueness stand out
To establish user flow and content layout, I sketched out wireframes for screens that users would need in order to complete the three main tasks. One of the biggest considerations was designing how the identification flow would work, as I wanted to bring together multiple methods of species identification.
Final Design
Reflection and Takeaways
Reflection and Takeaways
Reflection and Takeaways
When I set out to redesign Re-carbon's website, my main goal was to make it easier for users to find exactly what they were looking for, despite having a vast array of information over many categories. To achieve this, we introduced an intuitive service categorisation system. Users could now effortlessly move between different sections and find the information they required without having to go through many steps.
I projected at least 40% increased sales and retention rates, however we were unable to reach an agreement and thus we had to shelve the project
I projected at least 40% increased sales and retention rates, however we were unable to reach an agreement and thus we had to shelve the project When I set out to redesign Re-carbon's website, my main goal was to make it easier for users to find exactly what they were looking for, despite having a vast array of information over many categories. To achieve this, we introduced an intuitive service categorisation system. Users could now effortlessly move between different sections and find the information they required without having to go through many steps.
To establish user flow and content layout, I sketched out wireframes for screens that users would need in order to complete the three main tasks. One of the biggest considerations was designing how the identification flow would work, as I wanted to bring together multiple methods of species identification.